Overview
Design an app to bring awareness to social change through factual information and symbolic imagery. Convey an intended message on the topic to persuade people of the seriousness of the social issue. Also, the app includes a gamification aspect.
What is the Korean Wave?
The Korean Wave, also known as "Hallyu" (한류) in Korean, refers to the increase in global popularity of the South Korean culture. It includes music (K-pop), television dramas (K-dramas), movies, traditional music, beauty, cuisine, and history. With the influence of South Korean culture, there is international recognition worldwide of their cultural products and media.
PERSONAS
Name and Age
Jenella Lucia, 18 years old
Profession
Student
Education
High School, 12th Grade
Goals and tasks using the app
Newly into the South Korean culture as friends introduce her to listening to K-pop music and watching K-drama. Now having idols that she likes, she is more interested with the South Korean culture. The trends of fashion and beauty has influenced her as well as the fandom for some of her favorite K-pop group.
"I would love to learn more about the Korean culture!”
Name and Age
Jasmine Lee, 25 years old
Profession
International Relations Specialist
Education
College Graduate
Goals and tasks using the app
Born in Korea but moved to the US when she was 10 years old. Grew up listening to K-pop music but lost touch with the film, theater, and fashion industry of South Korean culture. As she is 18 years old, she would like to explore more about her culture. She is in the point in time when she is more interested in where she comes from and her friends around her are getting more interested in the South Korean culture.
"Finding my ethnic culture to find the true me!”
BRANDING
Typeface
Color Palette
WIREFRAMES
FINAL SCREENS
FINAL PROTOTYPE
