Overview
Choose an existing non-profit organization and identify an issue. Propose a solution by rebranding the organization with new brand guidelines.
Name of Non-Profit Organization
Foundation for Learning & Youth Travel Education
or FLYTE
or FLYTE
About the Organization
Foundation of Learning & Youth Travel Education or FLYTE was founded by Matt Kepnes. FLYTE provides the opportunity for the participating students in underserved communities to travel around the world at the expense of the organization. It is made possible with the collaboration with different organizations and encourages to seek locally-led initiatives. The non-profit organization, FLYTE, was in operation from 2015–2022. However, the organization went on a hiatus due to sustainability issues, and the costs and resources.
Old Logo
New Logo
REBRANDING
Tagline
Students take a FLYTE for unforgettable experiences.
The meaning of the tagline is that the students, who are selected to participate in an all-expenses-paid, travel abroad opportunity, will create unforgettable experiences. The pronunciation of the word “flyte” is flight, which represents the flight that the selected students need to take to go to foreign countries.
Brand Goals
Experience diverse cultures
Students expand their cultural understanding through food, language, and immersion.
Create a once-in-a-lifetime experience
Students in underserved areas are given the resources and opportunity to travel abroad at no cost.
Broaden their perspectives
Students meet new people and engage with different heritages, traditions, customs, and social perspectives.
Learn beyond the classroom
Students get to apply their classroom lessons to real-world scenarios, deepening their understanding of the culture in their prospective country visit.
Logo Variations
Color Palette
Type Selection
Imagery System
Applications
