Goal:
Designing pet treats with healthier ingredients that will stand out on the shelf and have structurally sustainable packaging.
Team and Roles:
Graphic Designers: Ceren Gol and Jennifer Zhang
Industrial Designer: Max Snow
Target Audience: New PET OWNERS, specifically families with children.
Consideration for our pet treats:
• Nutritional benefits of all-natural ingredients
• Crunchy and/or soft treats
• Additional health benefits of dental and/or sensitive stomach
• Merchandising in pet stores
• Larger and more sustainable packaging— generally, pet treats are purchased monthly or quarterly
Logo Mark Development
Logo Development
BRANDING
Primary Color Palette
Secondary Color Palette
Primary Logomark
Logo Variation
(Vertical Stack)
Ingredient Illustrations
PROCESS | Making the kibble treats
1. Puree fruit/vegetables independently.
2. Then pour into the molds.
3. Freeze-dried for the hexagonal kibble treats.
The pet treat mold design and how the kibble treats will look like.
NOTABLE FEATURES
Drawstring resealability
Minimal adhesive
FINAL DESIGNS
Package Design for Cats
Ingredients Info
Flat Design
Package Design for Small Dogs
Ingredients Info
Flat Design
Package Design for Large Dogs
Ingredients Info
Flat Design
Final Nutra Buddies Pet Treats Packaging
3.5” width x 3” length x 5.5” height when folded
